Magata: connecting women.

"Mágata was born out of memories of scents, colours and textures, growing up next to the sea and the sky of the Mediterranean. There was the Zagara flower, the pale blue of the morning; the white-hot sand at midday, and the indigo sea at dusk."

My grandmother thought me that things made with a person in mind will not be easily forgotten or wasted, and that is easy to become disconnected to what we consume when we don't see the process. She thought me to look at forms, details, to feel the materia.

A special thank goes to my mum, who thought me to watch the world through Nature's eyes and opened me to the world of Permaculture and Non-violent communication.

Dad travel.

Vedi episodio 5 Advance Copy. + artigianato femminile Paola, Eleonora, Sara.


Agata has taught me the difference between fibres, their properties and uses, their history. I grew up amongst names like taffeta, organza, satin, silk and so on.


She would bring me to textile shops and make me touch everything in it: she would say “feel the fabric, its weight, consistency, soul”. She would make me wrap myself in it to get a glimpse of how it would fit a dress. I still do that ever time I’m purchasing a fabric.


She maybe wasn’t the best seamstress herself, but nevertheless she knew a lot about sewing techniques. She taught me to have an attentive eye for details, and perfection. Yes, she was a perfectionist up to the point that sometimes the actual seamstress would joke about employing her. I still find this extremely useful when working on my clothes.


It was nice to spend those afternoon there, at the boutique in Lerici (Italy). Everything was calm, relaxed. It didn’t matter how long was needed to try, stitch, modify, craft the final dress. It wasn’t about counting hours for money. It was about sharing and enjoying each other company while creating something magic and unique.


An other important thing I learned while sitting there in the seamstress boutique, was to observe different body shapes and how dresses fit them. There was not beautiful or ugly, just a lot of women with different curves. Still today I love to try the garments I create on different body types and I get the most satisfaction when I see everyone is happy in it.


She believed that women, as well as clothes, should be “da bosco e da riviera”, which literally means being like in your natural environment either wearing only a blanket to sleep on the bare soil, or when presented at tea to the queen - she would never ever miss tea time at 17.00.

She would also say that Mediterranean women are “strong, beautiful and look like ancient goddess. Like if they had a special connection with their previous lives and they travelled through eras. If you look at their pictures from now or 50 years ago, they would always look like they came out of an ancient painting.”

She would apply that to clothes as well. She wouldn’t bare the idea of trends clothes as she thought it’s very useless to have garments that can’t accompany you through life (or different eras of your life).


That’s why she loved handmade clothes. Things that are made for you specifically, you will cherish forever. Because you know who made them, with what, and you’ll be asking questions about them which will connect you to the personal story of your garments.


When I grew up, and started thinking about what I wanted to do in my life, I remembered all these moments where she has made me so passionate about the art of dressmaking and fabrics. So I started sewing, dyeing, cutting etc.


Then, when I grew up a bit more and she passed away, I decided to keep her with me by celebrating and honouring her ideas and beliefs. For her, and for all the people that support values like slowness, authenticity, collaboration, kindness, integrity and originality.


Through MÁGATA I feel her with me, I feel at home. And I hope when you encounter my brand, you will feel as well.

Shop now

You can use this element to add a quote, content...